🔹Background
A top Brazilian software developer successfully launched its innovative product in the competitive U.S. market. Encouraged by this success, the company wanted to expand into the European Union (EU). However, entering this new market came with challenges, including complex decisions and bureaucratic processes.
🔹Challenge
The company was excited to replicate its U.S. success in Europe, but key decisions—such as choosing a local bank, finding an office space, and hiring a European executive—needed careful forethought. These decisions would take about 4–5 months, which could delay their entry into the market.
🔹Solution
To keep up momentum, the Brazilian developer teamed up with Aneto, a strategic partner experienced in EU market entry. They worked on two fronts:
🅰️ Immediate Sales Launch: Aneto started selling the software in Europe right away using its own setup, avoiding any delays.
🅱️ Entity Setup: Aneto quickly established a legal presence for the Brazilian company in Portugal in just a few days. This allowed the Brazilian team to take their time making long-term decisions about banking, office space, and leadership over the next few months.
🔹 Outcome
This dual approach allowed the Brazilian company to:
▪️ Generate revenue and raise brand awareness in Europe from the very first day.
▪️ Set up its legal presence in Portugal while taking the time to make thoughtful strategic decisions.
▪️ Use Aneto’s local knowledge to ensure everything was compliant and culturally fitting.
🔹 Conclusion
By separating the immediate sales from long-term planning, the partnership turned a potential 5-month wait into 5 months of active market presence. This case shows how being flexible and working together can turn bureaucratic challenges into opportunities for global growth.
Need to accelerate your EU entry? Learn how Aneto can bridge the gap between urgency and precision.
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